Social networking has changed the way businesses market their services. Here are some ways businesses can maximize opportunities in this brave new world.
Web-based communication as an inbound marketing business strategy is essential in a world where customers are interacting over social networks more and more each day. Direct engagement with customers and buyers through social media has the power to increase market share and sales. However, the key to maximizing the potential of this new arena for business requires dedication to achieving clearly outlined objectives.
It is far too common for companies to leap head first into social media with absolutely no plan in place. Profitable social involvement on the corporate level requires astute planning. Social networking for businesses is much more than creating a YouTube video or tweeting on Twitter. To get the most out of social networking, businesses are well-advised to follow these three useful tips.
Create Relevant Messages for Specific Audiences
Think of social media messages as personal conversations. In order for conversations to be of any interest, they must have meaning for the persons involved in the discussion. For example, one would never talk about the benefits of hair care products with a friend who is bald and has no hair because the topic has no personal relevance. In this manner, businesses are advised to create relevant messages for specific audiences to ensure that the message will resonate and have personal impact. The more precise the target and the more targeted the message, the better the results will be.
Create Content With Lots of Links
The internet is all about sharing information and there’s no better way to share than by inserting lots of links within content. Whether the online content is a blog posting or a brand message on a Facebook fan page, embedded hyperlinks are essential. Create content with lots of links by making all keywords clickable. These links can direct readers back to the corporate website for more information, or re-direct site visitors from a company blog to another complementary site. Social links are important because they translate into more web traffic and incite more online brand awareness.
Be the Source of Knowledge
It’s not enough for businesses to simply post about themselves on social networks. Businesses need to offer useful and valuable information to keep people coming back and to inspire them to spread the word to others. What’s more, when viewed as a source of industry knowledge or as a thought leader, an organization becomes a much sought-after source. Displaying professional expertise will encourage people to advocate on behalf of a particular organization. Site visitors will then be more likely to endorse that company, and that company’s services, within their social conversations.
There is much benefit possible for businesses that choose to participate in social networks. Success depends on a willingness to engage, experiment and capitalize on this exciting, new venue for market growth.