Freelance SEO, or Search Engine Optimization, has gone through a few changes recently. Although the leader in search results is still Google, they have modified the way search rankings are determined – in a way that is beneficial to beginners to SEO, and can be applied to any site by an SEO expert in London or even the average first-time website owner. Let’s see how.
Content is King
According to Matt Cutts of Google, search engine rankings are becoming more and more centralized around the quality and uniqueness of content. Things like unique Youtube video embeds, unique articles that have a quality flow to them and optimized pages that load quickly are really big in this new age of SEO.
What does this mean, exactly? That linking up to other sites or getting “linkjuice” – or high PR domains linking to your site, doesn’t count for as much as it used to. It also means that first-time website owners can write to their hearts content. Write well and you’ll be rewarded, says Google. Bloggers, new retailers and review sites can see a boost especially if they produce high quality written content that can be indexed by Google.
Sites that have too many ads, on the other hand, can see a downgrading in their ranking in the search engine. Slow load times, too many duplicate posts or duplicate meta title tags or tag stuffing can result in an over optimization penalty by Google. So when it comes to the SEO practices of yesterday, it’s time to move on to “Content is King” as the guiding principle to web marketing.
SEO used to stand for marketing your site using backlinks, guest blogs and other tactics that were completely unrelated to owning and running a website. With today’s search engine updates, Google asks for quality, unique content and consistently fast sites. Freelance SEO has changed and for the better – if you produce high quality, unique content that flows well and is pleasant to a user – your site will be rewarded with rankings.